Umbrella Magazine Issue 1 - Summer 2010
The idea for this magazine started with a question: if we told you there was a disused Underground station near your office, would you want to see it? And everyone we asked said yes.
This led us to believe that perhaps we weren't the only men who liked studying maps or reading about secret tunnels under cities. Yet the individuals we spoke with weren't your traditional 'trainspotters', but males who also loved sport, fashion and new ideas. Something was definitely going on.
The other big influence on Umbrella has been the blogosphere. Blogs, whether they cover fashion or urbanism, present content in ways that make it exciting and relevant. Their appreciation of detail and knack of finding beauty in the everyday has changed the way we look at things.
So we've combined the best of old and new media for Umbrella, to create something that truly reflects men in the second decade of the 21st Century. Enjoy it.
Read Umbrella Magazine Issue 1 here
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