DNA Groove: Mod classics defined

DNA Groove is one of the most respected brands in mod fashion. 

Like the excellent Mikkel Rude, DNA takes a mid-60s template and then adds a dandyish – and in this case – Italian, spin on the classic British look. 

Whether it's the brand's generously-collared button-down shirts or its fine, super-tailored collection of suits and jackets, the attention to detail and fit mark the garments out from other less fastidious mod clothiers. Wearing these clothes shows imagination and independence of thought. Well, as independent as any mod can ever really be. 

Here we choose our favourite pieces from the cuurent collection. The only task is work out which item to buy. 

See the shirts here, jackets/suits here, accessories here and knitwear here.








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