J.Crew: first London shop opens

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There are few store openings that get Umbrella really excited. That's not to say that we arent happy that Britain's men's retail sector is thriving, but it does take something really special to get us all giddy. The new J.Crew menswear store at 38 Lamb's Conduit St in London is one such place. 

If you're not aware of the brand, J.Crew makes traditional American clothing with a European sensibility. That translates – certainly in winter at least – into button-down and small-collared shirts, chunky cardigans and modernist overcoats. And suits. In particular, various incarnations of the brand's Ludlow suit, the sleek two-button number that to these eyes is one of the best whistles in the world. 

Everything about the Ludlow whispers class. The jacket darts into a pinched waist, its sleek lapels meeting at a button on the sternum. The trousers, often an afterthought, are slim, flat-fronted and cut that little bit short. Whether in tweed or Italian wool flannel, the Ludlow is a suit that's very hard to resist for the British modernist.

After a short visit today, we'll be making more pilgrimages to Lamb's Conduit St. After all, with shops such as Folk, Private White VC and Oliver Spencer already in situ, there's seems little point in shopping elsewhere. And at just 15 minutes walk from Euston and King's Cross, it's not just Londoners who'll be able to visit.

See the J Crew collection here








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