Collective Noun: smart clothes for hard times 


For men, an attention to detail is paramount in out clothes. This can go from the little hoop that you'll find under the label of Paul & Shark garments to the hidden pockets that can be found in bespoke Savile Row suits. These details – which often serve no practical purpose – remind us that the manufacturer has put just that little more thought into its products. They make the wearer feel special. 

London label Collective Noun certainly believe in the power of detail. Its collection for A/W 13/14 demonstrates a love of cut, material and structure – all essential in the manufacturing of great menswear. From the naval-issue rope used in their duffel bags to the waterproof Ventile cotton of their coats, the key words here are durability and style. Something that British menswear has always specialised in. Long may it continue. 

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